Being a Chartered Accountant, Talha is known for his strategic vision, people-focused leadership, and ambitious growth mindset. With over 15 years of experience spanning finance, strategy, technology, and process optimization, he blends execution with operational excellence to drive transformation in regulated and rapidly evolving industries. His expertise covers financial modelling, FP&A, credit risk management, working capital optimization, pricing & cost strategies, ERP & data management, business process automation, cloud platforms, KPI dashboard design, governance & compliance, and competitive market positioning.

Rutaba brings a sharp blend of financial expertise and business insight to TRACo. With a background in finance, investment analysis, and strategic consulting, she has worked closely with businesses across industries, helping them simplify complex financial processes and make smarter, data-driven decisions. Her vision for TRACo. is rooted in empowering companies with transparency, precision, and technology-driven solutions that not only streamline reporting but also unlock growth opportunities.

With extensive experience in financial services, FMCG, and IT industries, Usman has excelled in senior financial controller roles where analytical precision and problem-solving were paramount. He specialises in process automation, FP&A, cash flow optimisation, and business process reengineering—helping businesses not only survive crises but thrive through strategic efficiency.

A High-Court Advocate and graduate of Pakistan College of Law, Rafay brings over 5 years of polished experience in corporate law. He has guided organizations through contract structuring, compliance frameworks, intellectual property protection, and dispute resolution. With a sharp analytical mind and solution-driven approach, Rafay ensures businesses remain legally secure while positioned for growth and long-term stability.