Rutaba Adnan is the CEO of TRACo., a finance and consulting firm dedicated to simplifying complex financial processes for businesses. With years of experience in financial analysis, reporting, taxation, and strategic consulting, Rutaba has developed a reputation for transforming data into clear, actionable insights that drive sustainable growth. She is admired for her resilience, agility, and business acumen, qualities that allow her to understand and solve client challenges seamlessly.
Holding an MBA in Finance while pursuing her CMA (Certified Management Accountant) certification, Rutaba sharpened her professional experience as she joined major groups like Deloitte and UNICEF as an internee while being an alumni of Columbia Business School. Before that, she completed her BSc in Business & Information Technology from the University of Applied Sciences in Germany, a degree that gave her the rare advantage of understanding both the language of business and the logic of technology.
Her time at these institutions wasn’t just about earning degrees; it was about shaping a way of thinking. At Columbia, she sharpened her ability to look at finance not just as numbers on a spreadsheet, but as decisions that could change the course of a business. In Germany, she learned how systems, data, and people come together to drive performance. These experiences combined to give her a perspective that is both analytical and practical; allowing her to see the bigger picture while still paying attention to the smallest details.
Rutaba's academic experience became the foundation for how she approaches every challenge today: connecting financial strategy with real business realities, so that her clients benefit not just from theory, but from solutions that work in practice.
Miss. Adnan commenced professional practice in January 2019 and performed associations with AlphaSights, consultancies, financial analysis and strategy, and repoting jobs as well as acting as associate of some of the leading CPA and chartered accountant firms. The major areas of activities in which she is contributing directly are:
Rutaba specializes in:
✓ Financial Analysis & Reporting (IFRS/GAAP compliant)
✓ Taxation & Compliance (corporate, payroll, and indirect taxes)
✓ Cost & Performance Management
✓ Strategic Business Consulting
✓ ERP/Financial Systems: SAP (FICO, B1), NetSuite, Excel, and other financial suites
✓ CFO & Bookkeeping Services for SMEs and scaling businesses
Her expertise lies in bridging the gap between finance & strategy and delivering insights that optimize operations, cut costs, and enhance business performance.
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